Camelot’s written evidence goes on to claim that the People’s Postcode Lottery spent £6.3 million on advertising in 2010, compared to £41.3 million in 2018, an increase of 556%.697 In oral evidence, Clara Govier, Managing Director of People’s Postcode Lottery responded, stating: “We exist to maximise the returns to good causes. We are an effective market operation. In 2018 we spent £43 million on marketing, representing about 11% of our total sales. The figure of a 556% increase is not correct and certainly I would like that changed for the record.”
Camelot and People’s Postcode Lottery could not reconcile the differing advertising figures quoted for the People’s Postcode Lottery in oral evidence, and were asked to provide additional written evidence on this point, but this did nothing to clarify the issue https://www.onlinecasinoluxembourg.com/testberichte/twoupcasino/.
Regardless of which analysis is ultimately correct, the amount spent on advertising by the People’s Postcode Lottery has increased dramatically in the last eight years, as has the amount spent by the National Lottery.
While advertising plays an important role in increasing sales, this should not be at the expense of an increased risk of gambling-related harm to customers. 660. Mr Railton suggested that the solution to ensure that advertising costs do not have a detrimental impact on returns to good causes “ … is an expenses cap of between 5% and 10%.”699 Perhaps unsurprisingly Ms Govier disagreed with any proposed expenses cap, stating that “a cap on marketing … would have a detrimental impact on charity lotteries.”